Tourism in Ljubljana

City with a green soul

The past few Ljubljana has been experiencing such growth in tourism as we could never have imagined two decades ago. Its visitors, almost without exception, see it as a wonderful city, tailored to men, offering plenty original experiences. Ljubljana is a green, romantic, relaxed and sustainable future oriented city owing its unique character to the heritage of different historic periods and the vision of the renowned architect Jože Plečnik. It has a lively cultural and creative heartbeat.

When designing tourism services we take into account the trends and the demand, but also consider the wishes of our citizens and the local communities as we are aware that above all the city’s residents have to be satisfied with the development of tourism. With active product development, integral tourism products and promotion of services taking tourists out of the city centre, also into the Central Slovenia region, we are striving to increase the length of stay of guests and at the same time bypass overwhelmed sites to preserve the city as a pleasant place to live in for the citizens and all visitors who remain here.

The public institute Ljubljana Tourism is a local tourist organisation established by the City of Ljubljana. It has been operating since 2001 with the mission to boost development and, in cooperation with service providers in tourism, promote tourism services in Ljubljana and the Central Slovenia region. Under the umbrella of Ljubljana Tourism there are two tourist information centres open next to the Three Bridges and in Krek Square. Its tour guide service conducts city tours for individuals and groups in 16 different languages.

Within the framework of Ljubljana Tourism the Ljubljana Convention Bureau is promoting and marketing the Slovenian capital for the organization of international professional as well as business and economic events.