Friday, 3. 2. 2023

Among the best in outdoor advertising

At this year's Outstanding 2022 awards ceremony, recognizing the most inventive creators in outdoor advertising for 12 years already, we received the main award in the information and awareness category.

We persuaded the jury with the videos Dog pees and Forced tattoos, which were created as part of the campaign titled Man, take care of your city. For the 12th consecutive year, Europlakat, the leading provider of outdoor advertising in Slovenia and the initiator and organizer of the Outstanding competition, presented awards for the most outstanding achievements in outdoor advertising in Slovenia. The jury evaluated a total of 243 posters in four different competition categories, which were published on Europlakat's advertising surfaces in the calendar year of 2022.

Man, take care of your city and trees

In 2022, in cooperation with the Trampolin agency, we focused the campaign Man, take care of your city, which the City of Ljubljana launched in 2015, on taking care of the trees. Trees make our city beautiful, clean the air, provide shade and are home to many animals, that is why we respect them. With posters and other communication activities, we caution that trees should not be damaged in any way. This means it is not allowed to attach or hang anything on trees, carve or draw on them, cut, break or otherwise damage them.

Dog urination can also harm trees, so the campaign points out that only watering trees with water, especially during dry periods, is beneficial for them. The citizens often help us in this respect, which we appreciate.