In less than a week, over 38 million users from around the world have watched the video of the Volleyball on Ljubljanica sports spectacle on the Ljubljana Tourism profile on the social network TikTok.

The video was also shared by world-renowned sports programming networks, television stations and websites such as ESPN, TSN, Bleacher Report, Whistle and others. Over 300,000 users have saved it, and we have recorded almost 30,000 comments, excited about both the spectacle and Ljubljana.

Ljubljana is a city of sports 

The promotional event Volleyball on Ljubljanica, which took place on 16 August 2022, also announced the start of the Men's Volleyball World Championship 2022, which began on Friday, 26 August 2022, and is also taking place in the Stožice Hall.

Both the world championship and the spectacle are excellent opportunities to present the pulse of our capital in the international arena and enrich the summer street events for citizens and visitors. In line with the current Strategy for the Development of the Tourist Destination Ljubljana and the Ljubljana Region 2021-2027, we are encouraging sports and tourism activities in Ljubljana and developing a programme for active participation, which is of immense importance for the recognition of the destination, increase in the number of foreign visitors and higher tourist consumption.

The outstanding numbers prove that Ljubljana Tourism successfully uses its social networks as a marketing tool to strengthen the brand's reputation and its international recognisability. This kind of promotion of the capital, the country and sports is priceless, the rough estimation of the media value of 38 million video views exceeds 700,000 EUR.