The annual conference of the largest British Tourist Association, ABTA "The Travel Convention 2014", one of the largest events of the British tourist industry, took place between 21 and 23 September 2014 in Ljubljana.

The ABTA (Association of British Travel Agents) annual conference is the central event of the British association, which emphasises education and business networking, and is considered as one of the largest events of the British tourist industry. The local partners of the ABTA in organisation of the event are the SPIRIT Slovenia – Department of Tourism and Tourism Ljubljana.

ABTA is the second largest tourist association in the world, which started its path in 1950, and includes over 1.200 companies, 5.000 branches of tourist agencies and about 900 travel organisers. The size of the association is confirmed by the fact the ABTA members conduct over 90 % of the so-called package organised travels to and from the Great Britain.

The conference took place between 22 and 23 September 2014 at the Ljubljana Exhibition and Convention Centre, while the Sunday, 21 September, was spent in getting to know the destination. Trips to Bled and Postojna, guided tours of Ljubljana and sports activities, such as playing soccer at the Vič Gerbičeva sports park were organised.

Around 400 participants attended the conference, among them 25 journalists of leading British professional and general media from the field of tourism – the media partner of the event was the Telegraph.

Petra Stušek, the acting Managing Director of Tourism Ljubljana, stated on the event: "The British market is one of the primary markets for the Ljubljana tourism and that is why we are very excited to host the event with the most important representatives of the British travel industry in Ljubljana. One of the most important goals of the Tourist Destination Development Strategy of Ljubljana 2014–2020 is raising recognition, and this high level professional meeting is in harmony with the set goals. Since 2014 the number of British visitors to Ljubljana has increased swiftly due to the arrival of the low-cost airline. They also rank first in arrivals and accommodation, but in the last years the number is falling. Here in Ljubljana we arranged for the participants to experience an authentic, unique Ljubljana's urban atmosphere and loads of entertainment with a pinch of culture in their leisure time. We expect to strengthen of Ljubljana's position as a so-called city break destination and enforce our quality and new, imaginative tourist products."