Chatbot Ljubo, now available in English and Italian versions, can help foreign visitors to Ljubljana to discover the city and what it has to offer.

Ljubljana Tourism has upgraded the existing chatbot Ljubo from Ljubljana and designed it as a personal guide in the capital city to make communication easier and more efficient. Ljubo, a programme simulating human conversation using artificial intelligence, is communicating with its users in English and Italian, and is quickly and easily accessible in the Facebook application Messenger.
Chatbot Ljubo offers users suggestions for one- to three-day itineraries in Ljubljana and provides them with directions to landmarks, restaurants, adventure activities and cultural experiences.
Ljubljana Tourism is monitoring user feedback to upgrade the contents of the chatbot and by doing so improve user experience. For instance, Ljubo can also give advice on using buses and bikes, and it is going to encourage tourists to buy the Ljubljana Tourist Card as well as to pay for tours and trips in the Ljubljana Tourism web store.