Friderik the star of this year’s 29th Slovenian Marketing Festival earning the gold and silver award
Friderik, a cute castle rat, that is, own trademark and a souvenir shop at the Ljubljana Castle, took part this year in the competition programme of the Slovenian Marketing Festival, the main annual event of the marketing profession in Slovenia.
The agency Innovatif, which created the story of Friderik together with the Ljubljana Castle, entered the competition at the Slovenian Marketing Festival in the categories Design – graphic design winning the gold award and Brand management – launching or rebranding receiving the silver award.
Friderik was pleased with the location of last night’s award ceremony of this year’s festival, namely, this time it was held in Ljubljana. Together with our public institute and the agency we are happy to have won the awards and are proud of everyone who took part in the project – wishing that Friderik would narrate many more stories as he has been for over five centuries, ever since he has been running about the Ljubljana Castle.