The Ljubljana Tourism project “Visit Ljubljana: Tours and Trips as Experience” which in 2014 received a Digital Tourism Think Tank Award 2013 was last week highlighted in the “Content” section as a case study of good practice from the “Hot Destinations” section.

The purpose of publication of good practices is to show that tourist destinations which are active in the Digital Tourism Think Tank association can learn from the best. The Ljubljana Tourism highlighted the following factors that contributed to the success of the “Visit Ljubljana: Tours and Trips as Experience” project:
- a diverse offer of trips that take visitors of Ljubljana outside the city limits
- Ljubljana as a starting point for exploration of the rest of Slovenia
- close cooperation with the Ljubljana Tourism organization and local travel agencies
- good content strategy

See the entire case study of good practice at the Digital Tourism Think Tank website.