More than 50 Snaga's garbage cans protested against throwing away food in the centre of Ljubljana.

They tried to draw attention of the passers-by with slogans “Even though we stand in the streets it does not mean we are hungry!”, “We are fed up with food waste”, “Raise your voice against throwaway food!” showing our (wrong) attitude towards food and urging them to change.

The above mentioned event which was held by Snaga company on December 17 2014 is a part of Raise Your Voice against Throwaway Food Initiative, with which they highlight the problem of food waste and the issue of our attitude towards it in the present day affluent society and times of excessive consumption. With the initiative, Snaga decided on a somewhat different approach where garbage cans, the silent witnesses of everyday habits, values and lifestyles of its users, try to catch the attention of the public about food waste.

At Snaga they believe that we can reduce the amount of food by changing our behaviour, habits and attitude towards food. In a society of affluence, comfort and excessive consumption smaller amounts of discarded food can only be reached by a more respectful attitude towards these essentials. Therefore, they invited Darja Kobal Grum, a full professor of psychology at the Faculty of Arts, who has for years been dealing with the psychology of food to cooperate.

"Sometimes food meant a source of survival, however, nowadays in the society of affluence and comfort we developed a sloppy, neglectful and disrespectful attitude towards it. This is partly also because we want to separate ourselves from the previous generations who lived in destitution," said professor Darja Kobal Grum.

Our attitude towards food is certainly problematic, as is confirmed by large amounts of food waste that lands in Snaga containers since showing a lack of respect towards food, we also lack the respect for the work of farmers, bakers, workers in dairies and all others who bring the food to our tables.

About Raise Your Voice against Throwaway Food Initiative

Raise Your Voice against Throwaway Food is a socially responsible initiate of the Snaga Ljubljana public company. Its purpose is changing everyday habits related to food and our attitude towards it using different ways – through video clips, social networking activities, various urban interventions, etc. In a society of affluence, comfort and excessive consumption we will only reduce the amount of food waste with a more respectful attitude towards these essentials.