Let yourself be taken away
During the European Mobility Week 2017, we introduced a new communication platform with the headline slogan “Let Yourself be Taken Away”, whose purpose is to promote and raise awareness on sustainable mobility. Citizens and visitors of Ljubljana are being asked to move about the city on foot, by bike, by public transport, or use any other environmentally friendly mode of transport.
Drawings of children from Ljubljana’s primary schools adorn the image of the Let Yourself be Taken Away campaign.
The highest number of changes in the right direction
Since 2007 sustainable development of Ljubljana brought the highest number of changes in the right direction in the field of sustainable mobility. We have reached and surpassed numerous goals which we have set for ourselves in the strategic documents based on the Ljubljana Vision 2025.
With many concrete measures based on the Sustainable Urban Mobilty Plan of the City of Ljubljana (2012) we are following the main goal, and that is, among other things, to change traveling habits and improve the modal share in a way that one third of the journeys is made by public transport, one third by bicycle and on foot, and one third by personal vehicles. In 2017 we upgraded the Sustainable Urban Mobility Plan of the City, with which, in cooperation with different stakeholders and based on achievements to date, we are redefining goals for an even higher quality of life in Ljubljana.
One of the more visible key measures of the transport policy for the creation of a high-quality public space in the centre of the city is the renovation of the main traffic route Slovenska Street into an area friendlier towards pedestrians, cyclists and city bus users. It is designed in line with the principles of shared traffic space with a line of trees running along its side and new street furniture.
After the introduction of the changed traffic regime on Slovenska Street the black carbon concentrations decreased by as much as 70%, while the concentrations on surrounding streets have not risen. As a consequence the level of noise from private vehicles decreased by about 6 dB.
Each individual can contribute to the improvement of the quality of living with his own actions – by traveling on foot, by bicycle, public transport or car, which runs on environmentally friendly fuel and carries several passengers. The biggest achievement is the awareness of citizens and visitors to Ljubljana who act in this spirit.